B2B RoundUp - Being Objective, Tips on Design and Conversion, and B2B Mobile
First up this week is a really good post on why it’s important as a B2B marketer to remain objective. We no longer live in an age where we can control the message (it’s debatable if we ever really did). In today’s media landscape you have to be seen both as objective and on the…
Metrics, Scaling, and Staying Sane with Content Marketing
Another awesome round up on content marketing today. We cover everything from bridging the gap, how to measure and analyze to the common frustrations you may face in content creation. First up is a post that pays tribute to Monty Python to make a great point about focusing on the right things with content marketing.…
