B2B RoundUp - Gatekeepers, Change Afoot, Tips to Get Ready for Next Year
Change is in the air in this weeks roundup. First up we have a great story that provides some tips on getting past the content gatekeeper. The focus being getting your content to the person or people who can make a decision: Get Your B2B Content Past the Gatekeeper We’ve all felt the frustration of…
What Content Marketing Closes Sales?
This is a common question we get asked quite a bit… what content closes sales? Then the follow up question… is there a form of curated content that closes sales? In this brief evergreen interview below Brian Kardon provides a really good starting point.First let’s cover the highlights of what he said: Match up content…
B2B RoundUp - Being Objective, Tips on Design and Conversion, and B2B Mobile
First up this week is a really good post on why it’s important as a B2B marketer to remain objective. We no longer live in an age where we can control the message (it’s debatable if we ever really did). In today’s media landscape you have to be seen both as objective and on the…
