Another roundup on content marketing. The first story comes from Sean Clark and covers an important point about why it’s critical to not rely so much on Google and Facebook (or Twitter). From our own experience we know this is a critical mistake you don’t want to make.
Many companies have a love hate relationship with the likes of Google and Facebook. On the one hand they offer access to vast opportunities and a wide ranging audience, on the the other that access sometimes comes with unfathomable restrictions.
Why are some companies able to grow Facebook “Likes” into the thousands whilst you struggle to get a few hundred? Free Your Marketing From the Monopolies of Google and Facebook
Moz recently did a good whiteboard video on content marketing…
The Greatest Misconception in Content Marketing
It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.
Now, we don’t typically share future prediction articles but this one rang true.
Five Trends That Will Significantly Shape Content Marketing
No matter what field you’re in, content marketing has the ability to help drive results. Whether you have goals for web traffic, sales leads, or SEO impact; content marketing is a driving force to achieving digital success in today’s world.
- Content Partnerships Will Start Replacing Media Buys
- Content Marketers Choose Visual Assets Over Infographics
- Content Marketing Strategists Find A Seat In The C-Suite
- The Amount Of Noise From Content Becomes Overwhelming
- Content Marketing Is The New Seo
Finally, a new buzzword for you… hybrid content marketing. Well worth a read and makes some good points to consider as you embark upon a content marketing plan.
Hybrid Content Marketing
In the past few years, content marketing has become the hottest form of marketing out there. For the last year or so, my company,ShortStack, has relied solely on content marketing.
My decision to shift away from advertising and toward content marketing was based on one simple idea: Id rather invest my companys hard-earned dollars into awesome people instead of in ads that died as soon as I stopped funding them. Via socialmediatoday.com
