With fewer and shorter windows of opportunity, effective content marketing has to be considered best-of-breed among everyone not just your immediate competitors. Fortunately, top-tier content marketers consistently win the war for engagement by using an active reading approach. Harvard University, which promotes the reading habit as an essential skill for its students to develop, likens active reading to critically and actively engaging and interacting with text.
Active Reading Asks Content Marketers To Work Harder At Learning The Things We Teach
1. Look For The Authors Opinions:
2. Look For Questions That The Content Doesn’t Answer:
Create More Effective Content Marketing with the Active Reading Technique
