This weeks B2B roundup contains tips for SEO, content marketing burnout, plus how to track your success. First up is a good column on the value of 4 core SEO tactics and how to implement them:
In this column, I want to highlight certain SEO-related tactics we’ve had success with in the past, and how understanding their underlying objectives helps to build for long-term SEO success, even when those tactics diminish in effectiveness (or disappear) over time.
Trust is the key element B2B marketers need to build long-term – trust in their brand and in the leadership of the organization.
Tactic #1: Google Authorship
Tactic #2: Infographics
Tactic #3: Guest Blog Posting
Tactic #4: Twitter
The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Next up is an important subject that is not often talked about, burnout…
Digital Marketers - Are You Burning Bright or Burning Out? Here’s How to Flame On!
Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick.A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good fire going. Fires don’t tend themselves. They need oxygen and fuel to survive. Someone has to actively feed the flames with new wood and stoke the embers when the flames start to die out.Maintain Healthy Habits.
- Socialize.
- Me Time.
- Work Your Network.
- Don’t Stop Learning.
- Make Your Routine Enjoyable.
- Experience Art.
- Read a Book.
- Explore.
If you’re wondering what are the essential elements you should have in place when engaging in social media here’s a good primer:
The Four Ms of Social Media That All Marketers Should Master
Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign.
But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns. When marketers master the four Ms of social marketing, all the complexity amid a sea of tools and tactics can be distilled into a simple, successful game plan.
1. Monitor.
2. Manage.
3. Measure.
4. Monetize.
Finally, what are the 3 key elements of a successful B2B compnay? This story dives in a little to share some insight:
3 Keys to a Successful Business-to-Business Company
The world of e-commerce is continually evolving. Business to business (B2B) online revenue is rapidly catching up to business to consumer (B2C) e-commerce revenue, with B2B expected to reach $800 billion to $1 trillion in 2014-creating a paradigm shift that provides exciting opportunities for online sellers ahead of this shift to either take advantage of it, or fall behind as their competitors embrace the growing online B2B opportunity.
- People over purchasers
- Define buyer personas
- Shifting perspective
Images from searchengineland.com, toprankblog.com, entrepreneur.com, inc.com
