B2B Weekly RoundUp - Experiental Marketing, Mistakes, and Conversion Optimization
Traditionally industrial equipment shows are characterized by the loud background clanging and clanking of machines ‘doing their thing.’ Manufacturers assume that B2B buyers want to see the machines in action - after all, what they are buying is a machine, right? Certainly there are more servo based machines with less mechanical function - but many…
Feature Update Sneak Peak - Curation Image Thumbnails, Uploads, Image Credit Module…
Things are moving a quick pace here at Curation Suite™ and in this post we’ll share a few new features you’ll be using in the next release. At a high level here’s what’s in this updated release: Curation Thumbnails - now you can choose a thumbnail of the exact content your curating Image Credit Module…
Live Curating a Long Form Curation with Curation Suite
A new feature we will be rolling out here at Curation Suite™ is what we call live curating. In these videos we’ll be recording our curation efforts on various sites and showcasing using our tool. We’ll strive to mix it up a bit and not cover the same elements. In addition, we’ll include some general curation…
Metrics, Scaling, and Staying Sane with Content Marketing
Another awesome round up on content marketing today. We cover everything from bridging the gap, how to measure and analyze to the common frustrations you may face in content creation. First up is a post that pays tribute to Monty Python to make a great point about focusing on the right things with content marketing.…
How to Curate Content from Instagram
One of the best ways to create fresh and dynamic curated content is to curate from social media sources such as Facebook, Twitter, Google+, and Instagram. In this post and video I’ll share how you can easily share content from Instagram and how you can find content to curate from Instagram. As a quick side…
Don’t Rely on Google or Facebook and Misconceptions About Content Marketing
Another roundup on content marketing. The first story comes from Sean Clark and covers an important point about why it’s critical to not rely so much on Google and Facebook (or Twitter). From our own experience we know this is a critical mistake you don’t want to make. Many companies have a love hate relationship…
Content Creation - From Creativity to Supercharged Content
Creating content that stands out is a must. The story that follows gives some good advice on content creation: When it comes to a noisy online world, how do you make your content marketing efforts stand out? Do you conform to the “rules” and stay in the safe zone? Or do you take a…
Content Marketing RoundUp - Length of Content, Social SEO, and Ideation
For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn’t. Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that “up to 10% of users’ daily information…
Content Marketing Tips RoundUp - Video, 5 Steps, and Choosing Images
Later this month, Oracle Oracle will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content. What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting…
